The Conjuring T.V. Commercial Trailer

There are 2 types of trailers when it comes to movies. There is the official trailer that people usually see on YouTube and then there is the T.V. commercial trailer. The official trailers are usually about 2:30 minutes long and the T.V. commercial trailers are about 30 seconds long. This trailer is the T.V. one. I am gong to start looking at these trailers for inspiration on how to make my movie trailer because it is the same time limit. I have to make a 30 second movie trailer and I'm researching other movie trailers so I can see how they timed the scenes, how they transitioned between the scenes, and what kind of titling they used.

http://www.youtube.com/watch?v=uTJ5EF3-4lc
Warner Bros Pictures produced the movie, but I'm not sure who created the trailer.

This is The Conjuring T.V. trailer. I did not actually see this in theaters. I really wanted to though, but no one would go with me. This trailer was 34 seconds long. In the very beginning they showed  the producers (Warner Bros Pictures and New Line Cinema) then they showed the scenes. I counted the timing as follows: 2, 3, 1, 1, 1, 2, 1, 1, 1, 1, 2, 1, 1, 1, 1, 1, 1, 1 seconds. Some of the scenes were less than a second. They also had titling. At 7 seconds it said "For Thirty Years," at 9 seconds it said, "Their True Story," at 11 seconds it said, "Was Kept A Secret," at 18 seconds it said, ""On July 19," at 21 seconds it said a quote from Jeffrey Lyons, Lyons Den Radio, then it showed 2 short scenes, then at 23 seconds it showed another quote, then 2 more short scenes, then at 26 seconds it showed another quote, then 2 short scenes, then at 27 seconds it showed the title of the movie and the rating then at 29 seconds it showed the date it was coming out. All of the letters were in all capital letters with the same font, same position, and they were all white letters against a black screen. The titling/phrases had continuity, which is good because that means that the trailer has its own design language. The font looked like it had some dirt or smudges on it, which went well with the rest of the movie.

The scenes went by quickly in this trailer. It was a little slow in the beginning and then the scenes moved to the next one very quickly. A lot of horror film trailers will do that because it makes it goes fast and it makes your heart race because you don't know what's next. The timing goes a little too fast for me. I think they should have some more slow scenes in the middle. They did have one slow scene in the middle. I like that it gets faster at the end of the trailer. They included a lot of information in this trailer. They included clips, quotes, titling, and dates, which is good because you want to get the most information out to your audience in a short amount of time.

They didn't use a whole lot of fancy transitions. Most of the scenes went straight to the next one without any transition. That worked for me because all of the scenes went together. When a scene didn't go together they showed a black screen with titling on it then it went to the next scene. On a couple of the clips they used a quick black flash to move to the next scene. They did a good job on transitioning the scenes together. This trailer also made me a little scared, which is a good thing because if it didn't then it didn't do it's job since it's a horror film. I have to try to make my trailer scare my viewers in a good way.